Long's
Long’s Fine Jewelers, with a legacy spanning over a century, has been an unwavering supporter of couples embarking on their journey of love. Recognizing the need to breathe new life into their engagement business, our team stepped in to craft a marketing campaign that would celebrate every aspect of love’s journey. The result was a 360 campaign and brand anthem “Long Live Love” that transcends engagement and seamlessly weaves together the individual stories of real people at all stages of love.
The campaign concept – LONG live LOVE – resonated from the moment the team heard it. We revisited the brand identity, expanding and elevating the visual vocabulary for the brand. We refined the logo, identified brand colors, introduced a new font library, and created visual tools to add to our storytelling.
The headline treatment became a glorious tool to customize and curate the experience for the viewer and allowed us to reinforce the celebration of all that love can mean and all that a good jeweler can bring to the equation, across moments of connection and valued product attributes.
The Results
Key initiatives across YouTube / CTV, paid social, display, print, out-of-home and owned channels drove significant results, achieving the campaign goals of creating a cohesive brand platform and increasing web and retail traffic. The campaign also drove a lift in brand awareness, helping the brand move towards the goal of increased market share in bridal.
From the very beginning, Creatively operated as a true extension of our team, investing the time to deeply understand our brand, our customers, and our long-term vision. This thoughtful approach allowed us to collaborate with clarity, trust, and purpose. The result: a fresh, modern, and distinctly ownable campaign that pushed our brand forward, while staying true to the heritage and values that define Long’s. The platform and video series they helped bring to life will serve our brand for years to come.